The billboard in question. (Photo: Carter’s)
Fit4Less gym, based in the U.K., has found itself in the midst of a controversy over one of its billboards this week. The gym’s ad, which features a furry green monster, is making people upset because it specifically mentions “fat” people.
“Tired of being fat & ugly?” the sign asks. “Just be ugly at Fit4Less.” The billboard popped up in the largely rural county of Derbyshire, and some people there are reportedly concerned that it perpetuates negative body-image attitudes. This isn’t Fit4Less’ first experience with outrage over its ads. Months ago, folks were up in arms over another one of its billboards, which featured an alien and a flying saucer, and read, “They’re coming … and when they arrive, they’ll take the FAT ones first!”


